The platform is rolling out a fresh option that enables them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread release. This development comes amid a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from AI artwork to educational videos, and we intend to offer the community the ability to adjust the amount of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. In total, more than 100 mn pieces of content are added to the platform each day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be in a position to limit or boost the level of artificial media they view by using the topic control option in the platform and selecting the AI content topic. Other topics that are already be controlled under the setting encompass current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
Its policies oblige users to tag “realistic” AI-generated content, and it bans dangerous AI impersonations of public figures or critical incidents. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the service will henceforth apply an “AI-made” watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for specialists and organizations to develop informative material about ethical AI use. This project will benefit educational bodies focused on educating coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid controversy over intentions to lay off hundreds of content moderators in Britain. It is planning to cut 439 jobs in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content before it has to be seen by staff. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
